We have a national crisis in financial literacy, particularly among young adults. I believe this is a crisis we as a nation can no longer wait to address. As many of you also know from firsthand experience, MoneyU is a start to solving this crisis. To date, thousands of young adults have benefited from MoneyU’s engaging and effective approach to delivering personal financial education. While I am pleased to have had that many students take MoneyU, it's far too few to make even a small dent in the crisis. We must do more, and more we shall . . .

A few weeks ago we made a decision to offer MoneyU virtually free to high school seniors and college freshmen, through their schools until June 1, 2010. We would like to be in a position to make it truly free, but as you know there are real costs to develop and deliver this kind of education. As a small business we can’t afford to bear all of those costs. As a result we will be charging schools a fee of $4.00/learner to help defray those costs. Schools may begin buying blocks of logins today.

If this virtually free offer is as successful as we hope it will be, there is a possibility that we will recoup more than our costs. If that happens we intends to distribute 50 percent of any additional funds to two not-for-profit organizations that focus on delivering financial literacy programs to hard-to-reach and underserved populations. The names of the two organizations will be selected from a list of 10 and will be announced in mid-October.  The other ½ will be used to further develop and enhance MoneyU so that it continues to be a relevant and useful resource for young adults.

We are doing one more thing to make access to MoneyU as affordable to as many young adults as possible. For students whose schools don’t participate in the Virtually Free offer, we will offer MoneyU at 70% off the current individual login cost of $49.95. That means that anyone will be able to go to www.MoneyU.com and buy a login for $14.95.

I hope you share my excitement about these developments. If you do, please spread the word to your colleagues and friends and encourage them to take advantage of this offer by visiting our revolutionary new financial literacy game website. In order to keep our costs down we are using PR and word-of-mouth as our primary means to get the word about this offer out and your help would be much appreciated.